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__1__ an event takes place; newspapers are on the streets __2__ the details. A<TYt
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Wherever anything happens in the world, reports are on the spot to __3__ the news. T:
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Newspapers have one basic __4__ , to get the news as quickly as possible from its source, from those who make it to those who want to __5__ it. P{_%p<:V
Radio, telegraph, television, and __6__ inventions brought competition for newspapers. So did the development of magazines and other means of communication. 2*#i/SE_
__7__ , this competition merely spurred the newspapers on. +c
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They quickly made use of the newer and faster means of communication to improve the __8__ and thus the efficiency of their own operations. vx ' ] ;
Today more newspapers are __9__ and read than ever before. f5un7,m
Competition also led newspapers to branch out to many other fields. ;~d$O M
Besides keeping readers __10__ of the latest news, today's newspapers __11__ and influence readers about politics and other important and serious matters.
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Newspapers influence readers' economic choices __12__ advertising. soQ[Zg4}
Most newspapers depend on advertising for their very __13__ . j;z7T;!i
Newspapers are sold at a price that __14__ even a small fraction of the cost of production. dKU :\y
The main __15__ of income for most newspapers is commercial advertising. |s(Ih_Zn
The __16__ in selling advertising depends on a newspaper's value to advertisers. t?PqfVSq
This __17__ in terms of circulation. How many people read the newspaper? nHq4 f
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Circulation depends __18__ on the work of the circulation department and on the services or entertainment __19__ in a newspaper's pages. 6oZHSjC*
But for the most part, circulation depends on a newspaper's value to readers as a source of information __20__ the community, city, country, state, nation, and world—and even outer space. X OI"BLd
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