Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? 97Vt n4N3
__1__ an event takes place; newspapers are on the streets __2__ the details. CIWO7bS
Wherever anything happens in the world, reports are on the spot to __3__ the news. >*bvw~y ,
Newspapers have one basic __4__ , to get the news as quickly as possible from its source, from those who make it to those who want to __5__ it. g)-te+ ?6
Radio, telegraph, television, and __6__ inventions brought competition for newspapers. So did the development of magazines and other means of communication. PCA4k.,T
__7__ , this competition merely spurred the newspapers on. C!gZN9-
They quickly made use of the newer and faster means of communication to improve the __8__ and thus the efficiency of their own operations. Py< }S-:
Today more newspapers are __9__ and read than ever before. +`4A$# $+y
Competition also led newspapers to branch out to many other fields. 4+ n\k
Besides keeping readers __10__ of the latest news, today's newspapers __11__ and influence readers about politics and other important and serious matters. 9r9NxKuAO
Newspapers influence readers' economic choices __12__ advertising. /
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Most newspapers depend on advertising for their very __13__ . ZSw.U:ep$s
Newspapers are sold at a price that __14__ even a small fraction of the cost of production. st*gs-8jJ;
The main __15__ of income for most newspapers is commercial advertising. Ri'n
The __16__ in selling advertising depends on a newspaper's value to advertisers.
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This __17__ in terms of circulation. How many people read the newspaper? NK+ o1
Circulation depends __18__ on the work of the circulation department and on the services or entertainment __19__ in a newspaper's pages. \vNU,W O
But for the most part, circulation depends on a newspaper's value to readers as a source of information __20__ the community, city, country, state, nation, and world—and even outer space. Cx"sw
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