Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? :?O+EE
__1__ an event takes place; newspapers are on the streets __2__ the details. #"jEc*&=
Wherever anything happens in the world, reports are on the spot to __3__ the news. ^/h,C^/;
Newspapers have one basic __4__ , to get the news as quickly as possible from its source, from those who make it to those who want to __5__ it. q$Gf9&ZO
Radio, telegraph, television, and __6__ inventions brought competition for newspapers. So did the development of magazines and other means of communication. :}i
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__7__ , this competition merely spurred the newspapers on. Xb@lKX5Re
They quickly made use of the newer and faster means of communication to improve the __8__ and thus the efficiency of their own operations. {R5Q{]dK3
Today more newspapers are __9__ and read than ever before. }lvD 5
Competition also led newspapers to branch out to many other fields. 7Y"CeU-S
Besides keeping readers __10__ of the latest news, today's newspapers __11__ and influence readers about politics and other important and serious matters. }\!&3^I
Newspapers influence readers' economic choices __12__ advertising. Y_ b;1RN
Most newspapers depend on advertising for their very __13__ . p(g0+.?`~
Newspapers are sold at a price that __14__ even a small fraction of the cost of production. 60c cQ7=
The main __15__ of income for most newspapers is commercial advertising. vN=e
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The __16__ in selling advertising depends on a newspaper's value to advertisers. Yw&{.<sL
This __17__ in terms of circulation. How many people read the newspaper? kC"lO'
Circulation depends __18__ on the work of the circulation department and on the services or entertainment __19__ in a newspaper's pages. kmXpj3
But for the most part, circulation depends on a newspaper's value to readers as a source of information __20__ the community, city, country, state, nation, and world—and even outer space. ckY,6e"6
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