Not all learning software companies have adopted user behavior modeling. Those that have collect and provide data to teachers to help them diagnose student learning issues. Carnegie Learning reported that its user behavior modeling was able to detect shifts in the classroom, such as the use of a substitute teacher, a teacher’s lack of attention to an online learning system, or a classroom visit by a trainer for the learning system. Social gaming companies, such as Zynga, try to predict what users want and will do next in a game to find out how to make games more fun and get users more engaged. Others companies, such as Onsophic, Inc. are testing whether capturing on- and off-task behaviors can help them understand online learning through addressing such questions as: Does more interaction between the student and the system lead to increased learning? Do people learn more from items they show interest in? What patterns of interactions are associated with more learning? "adic?5
