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The cost of love owmV7E1
Tomorrow Japan and South Korea will celebrate White Day, an annual event when men are expected to buy a gift for the adored women in their lives. It is a relatively new concept that was commercially created as payback for Valentine's Day. That's because in both countries, 14 February is all about the man. {" Van,w
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On Valentine's Day, women are expected to buy all the important male figures in their lives a token gift: not just their partners, but their bosses or older relatives too. wta\C{{
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This seems fair enough. Surely it's reasonable for men to be indulged on one day of the year, given the number of times they're expected to produce bouquets of flowers on spec and surprise their woman with perfume or pearls? Nm\0 >}
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But the idea of a woman spoiling a man didn't sit easily with people. In 1978, the National Confectionery Industry Association came up with an idea to solve this anomaly. They started to market white chocolate that men could give to women on 14 March, as compensation for the male-oriented Valentine's Day. W[ AX?
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It started with a handful of sweetmakers churning out candy as a simple gift idea. The day captured the public imagination, and is now a fully-fledged, nationally recognized date in the diary - and one where men are obliged to whip out their credit cards. In fact, men are now expected to give gifts worth triple the value of those they received. Uk` ym
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