客观题部分 ~*Kk+w9H<
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II. Vocabulary (10 points) Tweku}D7
PartA (5 points) {gwJ>]z"e
Directions: Beneath each of the following sentences, there are four choices Gm2q`ki
marked iL B, C arm 1). Choose the:one thatbest completes the zLda+
sentence and mark the corresponding letter with a single bar across . +
the square bracket on ANSWER SHEET 1. cg]>*lH
Example: ~ '/Yp8(
She prefers foreign wine to that produced__ 84}Pu%
A. previously B. vLrtually C. primarily D. domestically 6./3w&D;
The sentence should read,; "She prefers foreign wine to that produce U+FI^Xrt#
domesticany." Therefore, you should choose D. 3q*p#l~
Sample Answer zt|DHVy
[A] [B] [C] [D] nkAS]sC
1. International sport should create goodwill between the nations, but in the %!r@l7<
present organization of the Olympics somehow encourages__ \]=''C=J
patriotism. o!-kwtw`l
A. obsolete B. aggressive C. harmonious D. amiable 0c6Ea>S[
Z One call understand others much better by noting the immediate and y8arFG
fleeting reactions of their eyes and __ to expressed thoughts. o/~Rf1
A. dilemmas B. countenances C. concessions D. junctions me@xl}
3. People innately _____ for superiority over their peers although it '`nf7b(
sometimes takes the form of an exaggerated lust for power. cWS 0B $$
A. strive B. ascertain C. justify D. adhere J=sj+:GS
4. Some scientists have suggested that Earth is a kind of, zoo or wildlife O.Xh
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for intelligent space beings, like the wilderness areas we have set :.bBV]6q
up on earth to allow animals to develop naturally while we observe them. @D@_PA)e(
A. conservation B. maintenance C. storage D. reserve eOU v#F
5. According to the latest report, consumer confidence___ a breathtaking O@-|_N*;K
15 points .last month, to its lowest level in 9 years. jH~VjE>
A. soared B. mutated C. plummeted D. fluctuated cfhiZ~."T
6. Melissa is a computer___ that destroyed files in computers and YM.Q?p4
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frustrated thousands of users around the world. 5|_El/G
A. genius B. vires C. disease D. bacteria 6s(.ul
7. The emphasis:on examinations is iby far the. worst form of *1`q
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competition in schools. 9L7jYy=A#
A. negligent B. edible C. fabulous D. disproportionate ~;/}D0k$x
8. The boy seemed more _____ to their poverty, after seeing how his @T@lHc
grandparents lived. _Qd CV`
A. reconciled B. consolidated E@[ZwTnJ
C. deteriorated D. attributed Mp,aQ0bNS
9. During his two-month stay, in China, Tom never____ a chance to /:-Y7M*
practice his Chinese. He)vl.
A. passed on B. passed up C. passed by D. passed out 8'|_O
10. When a person dies, his debts must be paid before his ____ can be fq4[/%6,O
distributed. &<
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A. paradoxes B. legacies C. platitudes D. analogin `PS^o#
Part B (5 points) aaRc?b'/
Directions: In each of the following sentences there is one word or phrase B:rzM:BQ
underlined. Below the sentence are four choices marked A, B, C, and F~;UD<<"H
D. Choose the one that is closest in meaning to the underiined part. -F`u
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Mark the corresponding letter with a single bar across the square p,K!'\
bracket on ANSWER SHEET I. f=paa/k0
Example: G3${\'<
The secretary is Very competent; she can finish all these letters within one Mem1X rBH
.. ;.,ca, ODe $iMbtA5aQ
bour. wn/Y5
A. careful B. industrious C. clever D. capable y#v<V1b]
In this sentence, "competent" is closest -;n m e:zting to "capable". Therefore :R1F\FT*
you should choose D. 2F#DJN#
Sample Answer 0dCg/wJx
[A] [B] [C] [DD] bwyj[:6l
11. He claims that advertising today tends to portray women in traditional z$Z{ LR
roles such as cooking or taking care of the baby. k7)<3f3&S.
A. depict B. advocate D; criticize D. analyze 7p_B?r
12,. They achieved more than they had eyer dreamed, lending a magic tO their 3A!Qu$r9
family story that no tale or ordinary life could possibly rival. H6Q!~o\"H
A.confirm B. achieve C.match D exaggerate }e]tn
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13. The most urgent thing is to find a dump. for those toxic____ industrial wastes. \\Te\l|L
A. imminent B. recyclable C. smelly D. poisonous f^|r*@o
i4. British Prime Minister Tony Blair promised the electorate that guns would a_
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nor be fired without an attempt to win a further U.N.sanction. >)6k)$x%%
A. allies B. delegates C. voters D. juries o]TKL
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15. The analysis suggests that the tradeoff between our :children's college and `=P=i>,
our own retirement security is ,chilling. S<81r2LT
A. frightening B. promising C. freezing D. revealing qZYh^\
16. Their signing of the treaty was regarded as a conspiracy against the British (w1$m8`=
Crown. ZmAo
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A. secret plan B. bold attack C. clever design D. joint effort tQ,3nI!|xF
17. Evidence, reference, and foomotes by the thousand testify to a scrupulous p-kug]qX
researcher who does considerable justice to a full range of different (y5]]l
beorefical and political positions. )-^[;:B\k"
A. trustworthy B. intelligent C. diligent D. meticulous ",pd 9
18. Despite their spartan, isolated lifestyle, them are no stories of women 4uE|$
being raped or wanton violence against civilians in the region. ?wpl
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A. intriguing B. exasperating: C. demonstrative D. unprovoked ypWhH
19. The gang derived their nickname from their dark clothing and blacked up ( 9(NP_s
faces for .nocturnal raids in the forest. md;jj^8zj
A. illegal B. night-time C, brutal D. abusive "Bl6)q
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20. Though sometimes too lazy to work as hard as her sisters, Linda has a .TO#\!KBv
more avid fondness for the limelight, < Y)A ez
A. mercurial B, gallant C. ardent D. frugal r#NR3_@9
III. Cloze (10 points) >0S(se$
Directions : Read the following passage. Choose the best word for each ;N^4R$Q.
numbered blank and mark the corresponding letter with a single bar across the JZ)w
square bracket on Answer Sheet I. Ww
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Like many other aspects of the computer age, Yahoo began as an idea, o!zo%#0;#)
___ 21 ___ into a hobby and Iately has ____22 ____ into a full- time passion. The qPn!.m$/
two developers of Yahoo, David Filo and Jerry Yang, Ph. D candidates Bpp(5
___ 23 _ Electrical Engineering at Stanford University, started theirguide in "ZP)[ [Rd
April 1994 as a way to keep 24 of their personal interest on the Intemet. H=6-@+ !o
Before long they ___25 ___ that their home,brewed lists were becoming too \L"0Pmt[
long and ____ 26____ Gradually they began to spend more andmore time on =U}!+ 8f
Yahoo. +\RviF[+
During 1994, they ____ 27____ yahoo into a customized database designed &H/3@A3
to____28_____ the needs of the thousands of users____29____ began to use the Rts.jm>[
service through the closely ___ 30____ Intemet community. They developed -#
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customized software to help them___ 31 ___ locate, identify and edit material P.3kcZ
___32___ on the Intemet. The name Yahoo is ____ 33____ to stand for "Yet EO\- J-nM
Another Hierarchical Officious Oracle". but Filo and Yang insist they selected 3 +8{Y
the ___34 ___ because they considered themselves yahoos. Yahoo? itself first $.O(K4S
___ 35 ___ on Yang's workstation, "akebono", while the search engine was r
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___ 36 ___ on Filo's computer, "Konishiki". 7W=s.Gy7G\
In early 1995 Marc Andreessen, co-founder of Netscape Communication 1 Ay.^f
in Mountain View, California, invited Filo and Yang to move their files 4R&pb1eF
___ 37___ to larger computers ___38____ at Netscape. As a result Stanford's K}QZdN']
computer network returned to ___ 39___ , and both parties benefiasc. Today, 6JD~G\$
Yahoo___ 40 ___ organized information on tens of thousands of computers BP=<TRp.
linked to the web. iz2;xa*
1. A. became B. grew C. mm D. intend v
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2. A. made B. saw C. looked D. turned )|
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3. A. in B. on C. about D. fer \;0UP+
4. A. touch ?. contact C. n-ack D. record v\-7sgZR
5. A. founded E. found C. argued D. reported V-lp';bD
6. A. unwieldy B. tough C. tamable D invaluable h!
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7. A. exchanged B. shank C. sold D. converted 4#ZZwa]y
8. A. explain B. serve C. discover D. evaluate EO"G(v
9. A. which B. that C. actually D. eagerly U?j[
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10. A. relative B. interactive C.bound D. contacted -~]]%VJP|
11. A. fluently B. efficiently C.exactly D. actually _.5ABE
12. A. transmitted B. purchased C. sold D. moE!~IroG
13. A. about B. bound C. going D. supposed y~<_ux,
I4. A. fable B. model C. name D. brand BCt>P?,UO
15. A. supported B. resided C. lived D. launched #4F0o@Z
16. A. connected B. lodged C. introduced D. linked &J,&>CFc
17. A. over B, away C. inside D. beneath
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18. A. housed B. caught C. hosed D. bidden `FAZAC\
19. A. average B. normal C. ordinary D. equal ]Mj N)%hT
20. A. attains B.detains C. maintains D. contains %Ktlez:S
IV. Reading Comprehension (20 points) 8)="E
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Directions: Read the following passages, decideon the best one of the choices -o YJ&r
marked A, B, C, and D for each question or unfinished statement and then mark Go PK. E$
the corresponding letter with a single bar across the square bracket on the Ee'wsL
ANSWER SHEET. W=2#Q2)
Passage 1 <Gz* 2i
Guthrie's contiguity principle offers practical suggestions for how to break nOK1Wc%/'
babies. *[tLwl.
One application of the thrcshoM method involves the time young children *zWf8X
spend on academic activities. Young children have short attention spans, so the yS@xyW /
length of time they can sustain work on one activity is limited. Most activities 5/i]Jni
are scheduled to last no longer than 30 to 40 minutes. However, at the start of 9Nu:{_YoP
the school year, attention spans quickly wane and behavior problems often /y-8dgv0a
result. To apply Gutiarie's theory, a teacher might, at the start of the year, limit qoOq47F
activities to 15 to 20 minutes. Over the next few weeks the teacher could _OJ19 Ry
gredually increase the time students spend working on a single activity. q[%SF=~<k{
The threshold methoci also can be applied to teaching printing abd nh>lDfJV<
handwriting. When children first learn to form letters, their movements k9iB-=X?4s
awkward and they lack free motor coordination. The distances between lines on <Y ^)/ s
a page are purposely wide so children can fit the letters into the space. If paper idNg&'
with narrow lines is initially introduced, students' letters would spill over the R9InUX"k
borders and students might become frustrated. Once students can form letters E~
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within the larger borders, they can use paper with smaller borders to help them J;Veza
refine their skills. wE#z)2?
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The fatigue method can be applied when disciplining disruptive students vp`s< ;CA
who build paper airplanes and sail them across the room. The teacher can #8
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remove the students from the classroom, We them a large stack of paper, and YbuS[l8
tell them to start making paper airplanes. After the students have made several bw OG|\
airplanes, the activity should lose its attraction and paper will become a cue for 8J8@0
not building airplanes. io*iA<@Gx
Some students continually race around the gym when they first enter their O8 5) ^
physical education class. To employ the fatigue method, theteacher might o7v,:e:
decide to have these students continue to run a few more laps after the class has /t_AiM,(
begun. ~A-D>.ZH
The incompatible response method can be used with students who talk and l6< bV#_qe
misbehave in the media center. Reading is incompatible with talking. The @tPptB
media center teacher might ask the students'to find interesting books and read
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them while in the center. Assuming that the studentS find the books enjoyable, WXCZ
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the media center will, over time, become a cue for selecting and reading books _:VIlg
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rather than for talking with other students. 2q%vd=T
In a social studies class some students regularly fall asleep. The teacher v42Z&PO
realized that using the board and overhead projector while lecturing was very 0 LIRi%N5*
boring. Soon the teacher began to incorporate other elements into each lesson, ^_JByBD
such as experiments, videotapes, and debates, in an attempt to involvs students i
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and raise their interest in the course. fb D
41. The purpose of this passage is to___ a_o99lP
A. inform B. persuade C. debate D. narrate xc_-1u4a9
42. Guthrie identified three methods for__ jT1^oXn@
A. educating students B. altering bad habits FlepM*
C. avoiding undesired action D. forming good hobbies _vr;cjMI
43. Which of the following is not the example of applying the threshold xaW9Sj0ZM
method? {}N=pL8MS
A. Parents introduce spinach in small bites or mixed with a food than the T {zz3@2?
child enjoys over time so that the child will not refuse to eat it. < <]uniZ\
B. Teachers introduce academic content in short blocks of time for young _p\O!y
children and gradually increase session length but not to where students b]Z>P{ j
become frustrated or bored. j2Uu8.8d
C. Paper with wider lines is first used and then paper with narrow lines is sL\W6ej
introduced step by step to help children learn printing and handwriting. Kld#C51X f
D. A child might be made to throw toys until it is no longer fan by his nv_9Llh=z
parents in order to change his behavior of repeatedly throwing toys. \I
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44. To stop snacking while watching television, people should keep their hands T9&bY>f?
busy by sewing, painting, working crossword puzzles, and so forth. Over W^N|+$g>H
time. watching TV becomes a cue for engaging in an activity other than <-F[q'!C1
snac 'king. What method is used in this example? QV9z81[
A. The threshold method. B. The fatigue method. G2!J`}
C. The incompatible response method. D. The punishment method. ~dlpoT
45. We can draw the conclusion from the passage that w ^8i!jCy
A. The incompatible response method is to force child to make unwanted ayh=@7*
response repeatedly in presence of stimulus until he or she becomes ^2-t|E=
exhausted C7xmk;c
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B. The threshold method refers to introducing undesired behavior with a =uD^#AX
response incompatible with the undesired response so they can not be k07pI<a?
performed simultaneously F7 IZ;4cp
C. The fatigue method means that engaging in the behavior is transformde 0*XCAnJ^_
into avoiding it by introducing the stimulus at full strength so it becomes p~f=0K
a cue for not performing it k`h#.B J
D. The fatigue method is that in presence of stimulus teachers have child i16kPU
make response incompatible with unwanted response =U,mzY(
Passage 2 s0*@zn>h
The increase in global trade means that international companies cannot pgEDh^[MW
afford to make costly advertising mistakes if they want to be competitive. NNw0
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Understanding the language and culture of target markets in foreign (qdvvu#E
countries is one of the keys to successful international marketing. Too many 5dkXDta[G
companies, however, have jumped into foreign markets with embarrassing P9jPdls
wralts . }0~X)Vgm(
Translation mistakes are at the heart of many blunders in international ]'5 G/H5?;
advertising. Q?/qQ}nNw
General Motors, the US auto manufacturer, got a costly lesson when it lGpci
introduced its Chevrole Nova to the Puerto Rican market. "Nova" is Latin for @^Y
r=d ba
new (star)" and means "star" in many languages, but in spoken Spanish it can }va>jfy
sound like "no va", meaning "it doesn't go". Few people wanted to buy a car oMHTB!A=2
with that cursed meaning. When GM changed the name to Caribe, sales d;.H9Ne
picked up" dramatically. (
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Marketing blunders have also been made by food and beverage companies. ;"|QW?>$D
3ne American food company's friendly "Jolly Green Giant" (for advertising ?}"39n
,egetables) became something quite different when it was translated into -_ <z_IL\%
Arabic as "Intimidating Green Ogre". -; *lcY*
When translated into German Pepsi's popular slogan, "Come Alive with $rm/{i_7
Pepsi" came out implying "Come Alive from the Grave". No wonder customers p} {H%L
in Germany didn't rush out to buy Pepsi. <.hutU*1
Successful international marketing doesn't stop with good I&;9
ranslafions--,-other aspects of culture must be researched and understood ff Ui.S)\B
aarketers are to avoid blunders. nM|F
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When marketers do not understand and appreciate the values, tastes, 1P?|.W_^1
geography, climate, superstitions, religion, or economy of a culture, they fail to
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capture their target market. (D0\uld9
For example, an American designer tried to introduce a new pentare ihto F}?4h Dt
the Latin American market but the product aroused little interest. The mail vUhgM'
reason was that the camellia used in it was traditionally used for funerals in m UUNR,
many South American countries. dozC[4mF
Having awakened to the special nature of foreign advertising, companies 7 j6<
are becoming much more conscientious in their translations and more sensitive yxAy1P;dX
to cultural distinctions. f
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The best way to prevent errors is to hire professional translators who LVT:oIQ
understand the target language and its idiomatic usage, or to use a technique ^h^.;Iqr=
called "back translation" to reduce the possibility of blunders. .3&(Y
The process uses one person to translate a message into the target KwU;+=_.
language and another to translate it back. Effective translators aim to capture ~LQzt@G4
the, overall message of an advertisement because a word-for-word duplication w[C*w\A\M
of the original rarely conveys the intended meaning and often causes Jv} &8D
misunderstandings. 2M=h:::W
In designing advertisements for other countries, messages need to be shot
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and simple. t&